Local citations are one of the three most important things you need to know when it comes to building your brand online and establishing an effective local SEO campaign. Here are the three most important things you need to know about local citations, starting with the first:
1) What are local citation
Local citations are the modern way of getting your business noticed. These days, you can’t rely solely on search engine optimization (SEO) if you want your website to rank well. In fact, in many cases, local citation management can be a much more powerful tool for driving traffic than SEO efforts. Local citation management has become a cornerstone of any successful SEO campaign because it’s one of the few methods that have shown consistent ability to drive traffic and generate leads. You may not know it, but there’s a good chance that Google is using your online citations in its ranking algorithm.
2) Do you need them
Modern citation is a subject that seems to get more and more complicated every day. With so many different types of citations, it can be difficult to know where to start. Plus, there are always new changes and updates being made, which can make the process even more difficult. The three most important things you need to know about modern citation are: 1) It’s not just about Google anymore; 2) It’s time consuming; 3) A citation is reflection of your company’s credibility.1) Modern Citation Isn’t Just About Google Anymore One of the first things you’ll want to do when working on modern citation is figure out who your audience is.
3) How to improve your citations
1. Include citations in your listings. Search engines pull information from different sources and local business directories are an important one of those sources. 2. Keep your contact information up-to-date with the local business directory where you want to be listed. 3. Keep a record of the citations you’ve created and verify that they’re accurate and up-to-date before requesting a listing deletion.